Viral internet marketing is defined as a technique to spread messages or information for increasing growth and sales. This technique uses established social network to increase the brand popularity. It means to create a website.  Banner ads which include graphics and text are uploaded on other sites. If a user clicks on the ad, the user will be directed to the website.

Another way of viral internet marketing is to make use for search engines. Search engines rank these websites according to the content related to the topic. Classic examples: Facebook, Twitter.
In this technique, one gives away valuable information, products or facilities. Facilities like free e-mailing and social networking, absolutely free. Free products or facilities brings in e-mail addresses and advertising revenue .It may not bring profits initially, but, in long run, when users get hooked to the site, its highly profitable. By providing, free services, large amount of attention is gained towards those things which are meant for sale.

The whole idea is to experience small losses for higher gains.  Users job should be effortless .The medium to transfer the message must be easy. The message must be short and catchy, so that, less amount of effort and time is involved of user. For example: matrimonial websites, advertisement is generally short and catchy, which immediately convey the message, about what the site is. Basic human nature consist of greed, love and popularity, these components can make a person tempted to spread messages.

Everyone wants to be popular or say famous, so the medium chosen should be such that it promotes human interest and aspiration. According to research, a person has a minimum number of eight people in his network. The number of people in a network depends upon the lifestyle or the position of the person that he holds in a society. For example, if a person is a member of a laughing club, then that person has an access up to 20-25 people.
Use resources to get your message talking.

This means to place your message, information and facility on other’s websites. This will help in promoting your message at someone else’s expense. For example: YouTube shows ads while viewing a video. Sometimes, wrong technique may attract large amount of attention but generate very less in the way of sales. Therefore, technique should be enforced with right idea.
The customer needs should be pre-defined. The viral internet marketing should be strong, so that the message retained is stronger. Before, uploading an ad, one should check the quality or quantity of current ads on that site.  The budget for accomplishing the target should be decided in a way that it tends to maximum exposure. There may be variety of products for sale, but emphasize more on one or two product that have a good reputation among masses.

One also needs to keep a check on patterns of response to the ad; viral internet marketing creates the scope for growth and influence.